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In the midst of a designer exodus and one of the weakest luxury apparel markets in recent history, many wondered if this September’s New York Fashion Week could still keep its luster. Yet, where others saw weakness, some sensed opportunity. As an army of journalists chased fashion shows all over New York City, a single idea drew them (and the eyes of the world) back again and again to just one location: sneakers. For three days straight, New York Fashion Week orbited around Nike’s “OFF CAMPUS.” Located on Wall Street, the pop-up installation offered programming, events, and most of all, a closer...

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